Accelent Consulting, in partnership with The CMO Club and Oracle Marketing Cloud, recently published a study, CMO Insights on the Journey to Digital Agility that provides a snapshot of where marketing leaders stand along this path today. 82 CMOs were surveyed and in-depth 1-1 interviews were conducted. The study showed that ‘world-class’ digitally agile enterprises are those with core digital skills, advanced maturity and a desire to proactively seek new digital approaches.
In compiling the report, it became clear that digital agility is not just about understanding what’s needed – it’s also about translating that understanding into action and accelerating adoption. The ROI is clear: reduced costs, increased sales, happier clients, enhanced competitiveness, deeper market understanding and (ultimately) increased revenue and profit.
With this in mind, the top recommendations are: