We understand that Digital Agility is the new requirement. But we believe marketing strategy and program execution must first be agile (tried, tested, measured, and refined). Then campaigns can be implemented using systems and technology to effectively grow the business. Let me ask you a few questions:
How did the last quarter look?
Are your Marketing programs performing well against plan?
How about Sales?
Do you have the right resources?
There are many frameworks, KPI’s, blueprints and playbooks, but how do you get the holistic perspective you need to tie them all together so you can more effectively and actively manage your customer acquisition and retention engine?