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Bill Stone

Bill is a partner at Accelent located in Boston. He is a seasoned executive with over 25 years experience in strategic marketing, management, and global business development – the past decade as a growth consultant providing interim or fractional (CRO/ CMO) pipeline acceleration leadership. As a Partner at Accelent, his focus is helping companies transform and modernize customer acquisition machines & retention engines to scale growth, accelerate value and exit events, and employ best practices to improve marketing and sales process alignment and operations.
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Recent Posts

So, How is Your Customer Acquisition and Retention Engine Working For You?

By Bill Stone / Jun 7, 2017 /

Solution Offerings

We understand that Digital Agility is the new requirement. But we believe marketing strategy and program execution must first be agile (tried, tested, measured, and refined). Then campaigns can be implemented using systems and technology to effectively grow the business. Let me ask you a few questions:

How did the last quarter look?
Are your Marketing programs performing well against plan?
How about Sales?
Do you have the right resources?

There are many frameworks, KPI’s, blueprints and playbooks, but how do you get the holistic perspective you need to tie them all together so you can more effectively and actively manage your customer acquisition and retention engine?

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