Digital marketing has undergone tremendous change over the past few years with the introduction of revolutionary new tools and techniques. The result has been a massive cultural shift in which the science of marketing has become (at least) as important as the art of marketing. The need to act faster and adapt to changing customer and market needs, using this technology has put the concept of digital agility front and center.
This report, CMO Insights on the Journey to Digital Agility, provides a ‘snapshot’ into where marketing leaders along this path today. 82 CMOs were surveyed and a few highlights are presented here.